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Lafley, A. G.Martin, Roger L.Playing to WinHow Strategy Really Works
Leinen, Harvard Business Review Press (2013)
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Are you just playing?or playing to win?

Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future?something that doesn't happen in most companies.

Now two of today's best-known business thinkers get to the heart of strategy?explaining what it's for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which th ...

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DETAILS

Playing to Win

How Strategy Really Works

Lafley, A. G., Martin, Roger L.

Leinen, 272 S.

Sprache: Englisch

22 x 162 mm

ISBN-13: 978-1-4221-8739-5

Titelnr.: 34805493

Gewicht: 562 g

Harvard Business Review Press (2013)

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