Are you just playing?or playing to win?
Strategy is not complex. But it is hard. It's hard because it forces people and organizations to make specific choices about their future?something that doesn't happen in most companies.
Now two of today's best-known business thinkers get to the heart of strategy?explaining what it's for, how to think about it, why you need it, and how to get it done. And they use one of the most successful corporate turnarounds of the past century, which th ...
DETAILS
Playing to Win
How Strategy Really Works
Lafley, A. G., Martin, Roger L.
Leinen, 272 S.
Sprache: Englisch
22 x 162 mm
ISBN-13: 978-1-4221-8739-5
Titelnr.: 34805493
Gewicht: 562 g
Harvard Business Review Press (2013)